When editing, we have some ideas for what we want our trailer to look like. As our film is very dark and also in the horror genre, we want to darken most of the shots so that they fit the typical conventions of the genre better. We wanted to film these scenes at night time but we were worried that the lighting wouldn't be good and the quality could decrease, which is why we decided to add effects post-production.
The trailer will consist of simple cuts that are fast-paced, along with a few fades to black. These are very simple to edit in so I'm confident that we can do this well. We won't be using any other transitions as they look unprofessional and won't make the audience take our film seriously - which would be ideal if our film was a comedy but it isn't. We will try to pace the shots with the music to emphasise the cuts and to build tension.
A voiceover will be the only sound in the trailer, but we are considering adding in the noise of twigs breaking or a scream to keep the audience's attention and to also further emphasise the genre.
Although nobody in our group is experienced with animation, I want to attempt to animate the production logo so that it stands out more and makes our company seem like it has a bigger budget. It will capture the audience's attention as they have not seen the company before and would want to see what their films are like. I also want to animate the film title so that the 'Shadows' part fades away and becomes elongated, like an actual shadow. I'm not sure how I would do this, though, so I have a backup plan of just italicising the font of the title instead - although this would not have as good an effect on impressing the audience.
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