The trailer is very vague about what the film is actually about and this connotes that the film will be about a mystery that the audience will have to think about as they watch. Barely anything is shown in the trailer (and I'm pretty sure what is shown isn't actual footage from the film) and no characters or settings are established - which is weird for a film trailer but also emphasises the mysterious effect.
The main part of the trailer, in my opinion, was the intertitles as they made people want to watch through 'star power' - including famous actors such as Tom Hanks.
Only one music track is used in the trailer, which is slow and orchestral to give a sense of adventure or eeriness. A non-diegetic voiceover is also included, which is done by a typical American man with a deep voice.
Although the film is rated 12A, I think that the target audience is actually people aged around 35/50, due to the historical significance and the link to paintings - which wouldn't interest a younger audience. The trailer actually seems quite childish as it is slow and simple, but this could be seen as boring by people outside of the target audience as most films have a fast-paced trailer that builds suspense.
The trailer was 1 minute and 50 seconds long and had only 8 shots due to most of the trailer being one long tracking shot through the cracks of the painting. There's only one setting and a brief, single narrative, with the inertitles and voiceover being the main focus for the audience.
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