Evaluation 3

What have you learnt from your audience feedback?

Trailer

As we wanted our trailer to be of the highest quality we could make, my group asked for a lot of feedback on what we were doing so that we could tell if our ideas were original and creative. Initially, we wanted our film to be based around a party but, after being told by our teacher that it wasn't enough for an entire film, we realised that our murderer would need a motive and this resulted in us changing our plot into something much better.

Most of our trailer feedback was about our two music tracks not fitting together very well and the common advice was to change one of the tracks to one that blended better with the other. We knew to begin with that the two tracks wouldn't go together, so we tried everything suggested in order to try and make them fit better - and we didn't want to use new tracks as we found it hard enough to find the two we were using. Initially, there was a long pause between the two tracks but it put more emphasis on the difference in tempos. We then tried putting a slower version of 'Pretty Parties' in this gap, but found that it was then harder to hear Lucy's voiceover and it still didn't help them flow better. Finally, we tried having a smaller pause between the two tracks and fading the first song out sooner, which we found made the blend sound better. As we had all listened to the same part of the trailer too many times to tell if there was a difference, we asked our teacher to listen too and she told us that it sounded better, so we used this in our final trailer.

Poster

The first piece of feedback I received was to blend the edges of the trees to put less emphasis on them rather than my main character. I decided to do this in a 'smoke' effect as I had just added a smoky looking background onto my magazine cover and wanted the ancillary tasks to have the same theme so that they're associated with each other. I also made Holly's jeans darker so that they didn't stand out as much, as they were a bright blue and the only colour on the poster. This drew the attention away from them and onto Holly and the title, which is what I wanted the viewer's eyesight to be on when they first look at it.

I sent an photo of my poster in progress to my best friend for feedback as I needed somebody that hadn't seen it before to take a look and give me an honest opinion. She suggested to add a website to the bottom and make the 'Coming Soon' text more central in the billing block, so I tried out these changes and kept them because I liked the way they made the institutional information look more professional.

Magazine

As I was in a rush to finish my poster in time for our first draft deadline, I neglected my poster a bit and ended up submitting a version that was very basic. I knew before receiving feedback from my class that I would need to add pictures of other films and already had the pictures ready for when I edited it again. People in my class also suggested that I used different fonts on my cover as they were all the same. I was going to change the title font to the same font as 'In The Shadows' but was unable to add the same shadow effect onto 'Time', so I changed the other fonts on the cover instead to one similar but slightly different. The new font allowed me to position the text better and made the magazine look more professional overall so I am glad that I received that feedback.