The title of a film is extremely important as the audience need to know what film the trailer is advertising. The font and background are also vital in letting the viewer know what genre the film is - and they need to tell them this even if they haven't heard of the film before.
We wanted a title that suggested that the film was a thriller and gave the impression that it could be about something supernatural. The title needed to also incorporate the fact that somebody might be stalking Holly, but without giving away the plot twist. Some of the ideas we had (such as 'It Follows') were already films and we wanted a title that was unique.
After going through a lot of ideas, we decided that 'In The Shadows' would be an ideal title as it connotes the horror genre, while emphasising the fear of the unknown - which is the main plot of our film. The title leads the audience to believe that the antagonist is something supernatural but also makes sense when they realise it is actually Michael.
We haven't yet decided on a font/colour for the title and we are intending to do this when we start post-production. The idea we want for it is to have 'In The' in a bold, white font and 'Shadows' to be elongated and slanted, like a shadow. If our editing software allows us to, we would also like to have the title fade out to emphasise the shadowy aspect.
I have made some concept art of what I would like the title to look like:
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