Film Planning - Posters and Magazine Covers

I am going to base the film's magazine cover on the 'Total Film' covers I made earlier. I will keep the colour scheme very dark to fit with the genre and use a picture of Holly as the main focus - with the shadows around her enhanced to fit with the title. I will advertise other independent films on the cover - such as the thriller films the other groups in class are making - but mention Hollywood films too as it is common for them to be featured to capture the audience's attention - these films might also all be horrors or thrillers and I could make the magazine have a genre special for thriller films.

Although I'm not sure what exactly will be on the poster, I'm planning for it to be simple but effective. It will follow the AIDA model, which is a theory for how people react to advertisement. The letters stand for: Attention, Interest, Desire and Action. This means that advertisement should grab the viewer’s attention, making them interested and desire to see the film. This would then make them want to take action, by going to see the film in the cinema or researching about it. I will get the viewer's attention with a large picture and then make them interested with the vague title, which will also take up a lot of room on the poster. They will desire to see the film when they see it is 'Coming Soon' and they will take action by using a hashtag seen on the poster or by visiting the website shown.