Our target audience are British people, although the fact that it is different could draw in an American audience that want to see how it compares to the average thriller.
We intend for our film to appeal to males and females who enjoy the thrill of scary films. this is because males are typically known for enjoying horror films more, but females also enjoy these types of film and would also watch the film for 'personal identity' reasons as they might identify with some factor of Holly.
The film will appeal to and audience between the ages of 15 and 30. It is going to be rated 15 for the psychological horror and violence included, so audiences younger than 15 wouldn't be able to watch the film - and most horror films are rated 15 or 18 anyway. People up to the age of 20 would watch the film because they are around the age of the characters, while people up to 30 would see the film just because they enjoy thrillers - this demographic is also the people that got to the cinema the most and watch the most films.
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